Where investors belong

Vanguard clients are not your typical investors. In fact, research reveals that not only do they share similar investing philosophies, but they share similar priorities: their relationships with loved ones and achieving goals—both present and future—beyond their finances.

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Where confidence belongs

While our clients stay informed of their progress, they don't obsess over fluctuations in the market because they believe in their long-term plan.

Our clients are

11 more likely to feel empowered overall since investing compared with clients of other investment firms.

32 more likely to feel excited when checking investments compared with clients of other investment firms.

Set goals, make sure they're attainable and measurable—if you aim at nothing, you hit nothing.
Mark W., Vanguarding since 2006
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Where dedication belongs

For Vanguard investors, financial freedom isn't the only goal. They also set goals to spend more time with loved ones and focus on the things that matter to them.

Our clients are

18 more likely to cuddle with their partner compared with clients of other investment firms.

15 more likely to explore mutual hobbies and interests together compared with clients of other investment firms.

It's important to be able to keep other people in my thoughts and actions and give something back to the community.
Doug H., Vanguarding since 2009
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Where priorities belong

Family and loved ones are a top priority for Vanguard investors because investing in their present is just as important as investing in their future.

6 the more time, on average, our clients spend with their kids compared with clients of other investment firms.

If given the choice of where to spend any extra money, it's to take my family for a special experience.
Dana M., Vanguarding since 2001
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Where teamwork belongs

We offer a range of options to help you meet your goals. Guide your own research with our calculators, articles, and educational tools. Or partner with a Vanguard personal advisor who'll create a customized financial plan based on your needs.

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Where you belong

Vanguard is uniquely built to empower investors. Like you, we believe in disciplined investing over the latest fad and low costs over high fees. Plus, we have no outside owners—our clients own the funds, and the funds own Vanguard. In other words, we treat clients like owners because they are.